Executive Education
While market leaders are using Social Media to engage consumers in new ways and to transform their business, social media remains an untapped potential for many companies. Our seminars will help uncover your unique opportunities.
Engaging Your Customers with Social Media (4 hours)
An orientation for executives.
- Intro to the theory and the practice of marketing on the social web
- Developing a social media strategy
- Appropriate use of popular social networks
- We cover Facebook, Facebook Connect, Twitter, LinkedIn, YouTube, Blogs, Branding, Direct Response, Corporate Presence, Advertising, and Apps.
Building a Social Media action plan (4 hours)
A primer for marketers.
- When does it make sense to engage customers on social networks
- Listening & responding to your customers
- Aligning organizational resources
- Building a social media strategy and action plan
- Leveraging existing networks vs. building custom user experiences
Facebook App Development Workshop (4 & 8 hours)
Building a Facebook App Workshop
- Our CTO, Vineel Shah, will take a small technical group through building a Facebook app using Facebook's API, designing for socialization, Facebook Connect, and scalability in the Social space. We can do the course in PHP or Java, using MySql as a database.
Custom-designed Seminars(4+ hours)
- What's important to your business? Where is your team in the process of exploring the new landscape? Do you need help crafting a social media strategy? If you tell us your challenges, we can custom-design a seminar for your team or company.